Overwatch's New Breakfast Cereal Is A Loot Box

The loot box craze has caused some trouble for a few publishers -- namely Activision and EA, the two foremost AAA companies that have been reliant on loot boxes for many of its properties. A few countries have banned loot boxes altogether, given that they were labeled as gambling, and the only way to include loot boxes would be to acquire a gambling license. Games like Counter-Strike: Global Offensive, FIFA, and NBA 2K were all affected, along with Overwatch. Blizzard had to remove the loot boxes from the game in Belgium and the Netherlands, which means that you likely won't be seeing the cereal make an appearance in those regions (or at least, not with the inclusion of the free loot box redemption code).



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